Why Google & Other Successful Companies use Outsourcing

Why Google & Other Successful Companies use Outsourcing

Several of the world’s most successful businesses have one thing in common – they outsource some of their business operations work. Companies like Google, Microsoft, Slack, Apple, Walmart, and IBM have embraced that outsourcing can bring numerous benefits to businesses. These benefits include reduced costs, time savings, employee flexibility, improvement in control of internal resources, and increased access to talent – among others.

Here is why these successful companies use outsourcing to help grow their businesses.

GOOGLE – demand and customer service outsourcing

Although google has an in house team of around 90k employees, they continue to use a lot of contractors. In fact, starting in 2018, the number of contract workers at Google outnumbered their direct employees. 

Google outsources to vendors for two main reasons: it allows them access to global talent that they do not have in house, and it covers their needs during US employees parental leaves. Outsourced employees at Google help maintain profitability for the tech giant year after year.

WALMART – back office operations and accounting outsourcing

As the world continues to transition towards a digital space, Walmart realized they needed to change how they work to reflect changes in how their customers were shopping. To them, this meant outsourcing their back office operations and accounting needs. By doing so, were able to improve quality, reduce process lengths, and deliver more value to their customers. 

MICROSOFT  – customer service and management outsourcing

Microsoft employs 131k in-house employees that are largely supplemented by a contract employees.  Microsoft uses outsourcing to manage the day-to-day of their contract workers, which reduces the workload of their in-house team members. 

SLACK – development, branding and marketing outsourcing

Slack is one of the most widely used workplace communication services. In order to reach their success, Slack outsourced their app design, logo creation, and marketing efforts to help create their product as it stands today. 

Slack vouches for the versatility of strategy when outsourcing – verifying that hiring global talent is crucial for success in building and refining an organizations structure.


In addition to decreased labor and operational costs, outsourcing gives businesses access to global talent. The benefits of outsourcing are not limited to large corporations – with the right partner, even startups and SMBs can successfully outsource their business operations. 

A wide range of services, such as call center staffing, telemarketing, lead generation, virtual assistants, and more can be utilized within any organization to grow your business and streamline operations. 

Rocket Station is a Business Process Outsourcing company that is ready to integrate with your business. Contract our part-time or full-time virtual teams to support the growth of your business, products, or services. Contact us to discuss how our company can help you compete with the big corporations.

What is BPO (Business Process Outsourcing)?

What is BPO (Business Process Outsourcing)?

Business Process Outsourcing, Or BPO, is the process of contracting external resources to perform business functions. There are several benefits of implementing BPO practices, such as cost savings, flexibility, and increased access to global talent.  Choosing the right BPO company is an important decision, and deciding which tasks to outsource can be difficult.

BPO resources are not just limited to call centers and customer service – You can outsource just about any business function, allowing you to reduce internal administrative needs.

Commonly outsourced business functions include:










From startups to Fortune 500 companies, businesses of all sizes outsource some of their processes. As we continue to push towards a digital future, BPO provides an opportunity to utilize global talent for back office and front office services.   

With businesses utilizing BPO services to fill their gaps or by integrating entire outsourced departments, it is crucial to find a trustworthy BPO service provider. Virtual Teams from Rocket Station undergo thorough vetting and training processes before being placed with your team, allowing you to hit the ground running from day 1.

Ready to learn how to outsource the right way? Contact Rocket Station Today!

What can a Virtual Bookkeeper do for you?

What can a Virtual Bookkeeper do for you?

Do you spend endless hours tallying up receipts and managing spreadsheets? Are errors in your current bookkeeping processes costing you extra money? Have you considered hiring a virtual bookkeeper to manage the numbers for you? If so, you’ve come to the right place. 


When it comes to hiring a virtual bookkeeper, we know there is a lot to consider. Your company’s finances are nothing to be taken lightly, and you want to place your trust with only the best. Your finances, however, are not the only thing that you juggle to keep your business running smoothly. 

You may even feel that you don’t have time to figure out how to manage a relationship with a virtual team. The truth is, you are probably already more virtual than you realize! Do you facetime with family or friends? Do you use email, slack, or zoom to communicate with clients or teammates? Rocket Station Virtual Teams use the same tools you are already using to communicate, so integration with your business will be seamless.


Rocket Station virtual teams will take the pressure off you to handle all the routine daily tasks that are essential to your organization. While many of your tasks are essential, it doesn’t mean you have to be the one doing them. 

Only you can:

  • Make long term decisions for your organization
  • Forecast your financial plan based on the data
  • Make strategic decisions for communicating your company’s vision
  • Hire an assistant to help with collecting bookkeeping and billing information
  • Familiarize yourself with the tools you desire to use for your finances
  • Code expenses and provide receipts with transaction details
  • Give your bookkeeper access to bank accounts, financial software, point of sale software, etc.

Your virtual bookkeeper can:

  • Provide data entry
  • Create expense reports
  • Process and pay vendor invoices and monthly bills
  • Reconcile bank statements
  • Maintain the chart of accounts
  • Debit & Credit Card Reconciliation


Fewer things will be as costly as poor money management for your small business. Hiring a virtual bookkeeper will allow you to save more while getting the maximum value for your business. Virtual bookkeeping services are also more cost effective than having a salaried bookkeeper


Virtual bookkeeping services have experienced, trained bookkeepers who will manage your accounts on your schedule, without the added cost of office space, benefits, and equipment. 


When you’re juggling everything on your own, your focus on bookkeeping is likely not the priority. Virtual bookkeeping services can provide financial reporting, so once tax season arrives, your accountant is ready to go. 


Includes your ongoing salaries, benefits, office supplies. The easiest way to reduce administrative expenses is to cut staff, or to consider utilizing an outsourcing provider. When you hire virtual, you pay an hourly rate and do not need to factor in the expenses of insurance and other benefits. By utilizing virtual teams, you gain access to global talent at a lower cost than salaried or part time local employees.


Virtual bookkeepers can check off the tasks that tend to end up at the bottom of your to-do lists, which will save you time, stress, and a huge headache at the end of the year


Need we say more? If none of the other benefits for hiring a virtual bookkeeper resonate with you, surely you can at least appreciate a service that can give you a little peace of mind while you juggle literally everything else in your business. 

Let’s face it – hiring is complicated. Rocket Station takes the guess work out of it. Our team of highly vetted virtual bookkeepers are already familiar with the bookkeeping tools that you are using, and are ready to seamlessly integrate with you and your teams. Contact us to learn more about how our virtual teams can help you!

Seven Steps to Successful Business Process Mapping

Seven Steps to Successful Business Process Mapping

STEP ONE: Identify The Process To Be Mapped

While it’s good to map out all of your processes, you have to chose a starting point. You should initially focus on the process that is most critical to your business – one where improvement can be easily tracked through numbers or data.

Generally, there are 3 ways to go about selecting a starting point for your business process mapping:

Reactive – You know where a process has failed, or have a role that is majorly underperforming. You’d want to map your processes here as a means of fixing a critical issue. 

Strategic – This will be done as a high-level revamp where the chosen process will be considered integral to the strategy behind your businesses overall goals. 

Customer-Focused – Processes here are chosen for mapping because they are critical to ensuring improvement in customer satisfaction. This will fix problems or inefficiencies within their process that should deliver visible growth in customer satisfaction. 

STEP TWO: Bring Together The Right Team

Even if you thoroughly know the structure of your business, you should ensure your field employees have input in forming your new processes. Their first-hand experiences can bring value in improving the existing processes. 

Change can be overwhelming. By allowing your employees in the initiatives behind mapping your processes, their voices will be heard and fear of being excluded will subside. 

You should also include someone from senior management on the team to streamline the approval process of your new processes. 

STEP THREE: Gather Information

Once you have worked out your goals and the processes you are going to map, you need to start gathering information. You need to record each step, note who is in charge of what, when and how, and put as much detail as possible into creating a comprehensive process map. 

At this stage, err on the side of TMI (too much information) and filter it down as you work through it. 

STEP FOUR: Interview Key Figures

While gathering information, you need to talk to those directly involved to figure out the level of understanding of their roles. Use their responses to identify opportunities for improvement.

Be aware that staff will bring their own opinions on structure, but it is important to listen to them and understand how the existing processes work firsthand. 

STEP FIVE: Build your Baseline Business Process Map

Now that you have all of your data, draw up your baseline map. This map should contain all of your current operations – flaws and all. This will help you identify how the process works before any improvements have been made, and will act as a control to compare growth when your new process has been implemented. 

Utilizing business process mapping professionals like Rocket Station is the most consistent, efficient and scalable way to create tangible process maps. If you would like to start your process, contact us. If you are creating your map on your own, be sure to include the following:

Process – This is the overall workflow of each step. 

Tasks – Each step of the workflow, usually something that needs to be actioned by a member of staff or a system

Flows – These are the connecting lines and arrows that describe how the work flows from task to task

Events – These are the triggers or gateways that begin, redirect or end a process

Participants – As the name suggests, these are the people or systems involved in the process

STEP SIX: Identify Areas for Improvement

Even though you have a thorough process map in hand, your work isn’t finished. You have to utilize your map and learn from it to make improvements along the way. Once you identify areas in your map that could be restructured, you’d want to implement the new processes on a smaller scale by focusing in one department. If these changes work better than the prior, you can roll them out to the rest of your organization. 

STEP SEVEN: Monitor Improvements

Whether business process mapping is done as a full-scale organizational overhaul, or just within one department, you need to properly monitor the improvement of your processes. Only through constant monitoring and optimization can you expect your processes to improve. 

Now that you know how business process mapping works, it’s time to implement within your organization. If you’re looking for the right team to streamline the mapping process for you, you should schedule a free discovery call to learn how we can integrate with your business today!

How to Reduce Overhead for Small Businesses

How to Reduce Overhead for Small Businesses

Business overhead costs are classified as the expenses that are required in the day to day of running a business. Overhead expenses can include fixed costs – like office space leases, insurance, and employee salaries, or varying expenses – like repairs and advertising budgets. In order to increase profitability, it is crucial to reduce overhead for small businesses.

During slower seasons, cutting overhead is typically one of the easiest ways to reduce losses to get you back on the path towards profitability. 

Typical overhead costs include:


Lease costs can be reduced by moving your business to a new location, or negotiating new deals with your landlord. You can even hire a virtual assistant to do the negotiating and location scouting for you, so that you don’t have to give up valuable business hours.


Including gas, water, sewer, phone, and internet services. There are several ways to reduce your utilities costs. Internet and Cell Phone usage should be reviewed annually to ensure you are only paying for what you need – there may be potential savings available by switching to lower-cost plans.


Every business needs insurance coverage, which may include property insurance, general liability insurance, professional liability insurance, and business interruption insurance. The cost of your insurance plans will vary from provider to provider, – you can utilize a virtual assistant again to research the best options for your business.


Includes your ongoing salaries, benefits, office supplies. The easiest way to reduce administrative expenses is to cut staff, or to consider utilizing an outsourcing provider. When you hire virtual, you pay an hourly rate and do not need to factor in the expenses of insurance and other benefits. By utilizing virtual teams, you gain access to global talent at a lower cost than salaried or part time local employees.

Maintenance & Repair

If your business uses special equipment or vehicles, the cost of maintenance and repairs can be overwhelming. Shifting to hybrid or fuel-efficient models can help cut costs here.

Sales & Marketing

Expenses related to marketing your services or product – THIS includes wages, benefits, incentive bonuses, advertising, promotional materials, cost of trade shows, etc. Reduce overhead in your sales and marketing departments by hiring virtually to integrate with your existing teams, or to act as a standalone department.

Accounting & Bookkeeping  

You can reduce your accounting and bookkeeping overhead by doing some or all of the business accounting chores yourself, or by hiring a virtual bookkeeper.

As you can see, there are several ways to reduce overhead for small businesses during slower seasons – you probably also noticed that you can avoid the grunt work of doing it yourself by hiring virtual teams. If you are ready to hire virtually, Schedule a Discovery Call to learn what Rocket Station can do for you.

Benefits of Business Process Mapping

Benefits of Business Process Mapping

Strong business processes should be the foundation of any business. The understanding of processes, how they function, and the impact they have will help you better manage your business. This is where Business Process Mapping comes in. 

Mapping processes allows for the visualization of your business functions, and helps you identify gaps in roles – in turn, making your business run more efficiently. With business process mapping is done correctly, there are countless benefits – such as:

Visualization of Roles

Most organizations have likely encountered a situation where a process has not been defined, causing confusion all around. Who is in charge of what? When is the report due? Was nobody double checking this work? How did the airbags go off too early? 

A business process map helps visualize the responsibilities for each team member – it will be very clear which team member is responsible for each step of the process.

Problem Solving

Spotting the problem is easy – the airbags went off too early. Finding the source of your problem can be a bit trickier. A business process map visualizes the entire process that lead to the bottleneck, making it easier to know what went wrong.

Compliance & Risk Management

In addition to identifying causes of inefficiencies, business process mapping is a great tool for spotting potential risks caused by existing processes. Some of these risks can be a cause for legal, heath, and safety issues within your organization.

If you miss a crucial step to comply with governmental regulations, it can be a dangerous situation for your teams and environment. By creating clear process maps, the resources and actionable steps can help ease the process of complying with regulatory standards.

Establishment of Best Practices 

Once business process mapping has been efficiently optimized and rolled out within an organization, the map can be used as a resource for best practices, as well as a guideline in mapping other business processes. This will provide cohesion within the organization, allows for benchmarking, and will allow for easier identification of potential underperformance in your process steps.

Siloed mentalities can find their way into any business over time, causing team members of all levels to lose sight of end goals. Even when you focus on just one organizational process, business process mapping can help everyone re-focus on the big picture, and know the steps required to achieve the company goals. 

11 Ways to Increase Profitability in 2021

11 Ways to Increase Profitability in 2021

Whether you started your business as a challenge to create something new, to improve a something you had a negative experience with, or another reason – most businesses share a common goal: profitability.  

Knowing how to improve the profitability of your business is essential for the sustainability of businesses. Many businesses with large customer bases have still failed due to financial struggles. This is typically due to lack of a strategic plan towards achieving profitability.

You don’t want to be one of those businesses that cannot earn a profit due to lack of planning.  Below is a list of tactics you can implement into your business to head towards profitability. 

  1. Redesign your process workflows for greater efficiency. Map out the steps you take for each process in your business operations and identify steps that can be cut or reworked. 
  2. Set specific, achievable goals for team members. Every team member can be utilized to increase profitability. Refocus your goals for the year and guide your team how to contribute towards those goals.
  3. Decrease overhead by outsourcing some of your business processes. By hiring virtual teams through an external service provider, you can eliminate costs of office space, salaries and benefit costs – only paying for the hours you need.
  4. Hyper-focus your efforts. Spend the majority of your time, talents, and attentions on promoting your most profitable products and services. 
  5. Implement and Monitor a budget. By utilizing accounting and bookkeeping teams – whether in house or virtual – you can have a staff dedicated to strictly following your designated budget to keep you in line on your monthly, quarterly, and annual goals.
  6. Use a cash-back business credit card. This is a simple way to get 1-2% reduction on your profit margin. 
  7. Strategically plan ways to upgrade your top 15% of clients to a “gold” status with higher value offerings. They already trust your brand, they want your services, and will pay for those higher-tiered services.
  8. Look for opportunities to add-on services into bundles so you can increase the average ticket price of every sale. 
  9. Attack your accounts receivable, starting with your most current. Utilize the help of a virtual assistant to contact customers and determine when they will be able to pay their invoices. By contacting your most recent due payments first, you keep the reminders at the top of their mind.
  10. Map out systems to help your customer consume your product or service more rapidly, increasing purchase frequency. Look for opportunities to educate them on the ideal use of your services or products. 
  11. Get social, get qualified. Accreditations, licenses, and certifications can set you apart from your competition. Take your reputation online through social media, the website, and blog, as an opportunity to solidify your brand as an industry leader.

5 Things to Keep In Mind When Hiring Your First Virtual Assistants

5 Things to Keep In Mind When Hiring Your First Virtual Assistants

Making the transition from being an employee to being an employer is not an easy feat for many. This transition involves a learning curve with several bumps along the way while figuring out the processes necessary to succeed. One of the biggest challenges managers face during this time is doing everything on their own. From handling business operations like building corporate relationships to overseeing marketing and maintaining the books, being a one-person show can take a toll on new business owners.

It’s easy to see why many new business owners take on every responsibility themselves at the beginning to save on capital. However, without savvy management and distribution of responsibilities, things can fall through the cracks and end up costing more in the long run. To mitigate this issue proactively and ease the transition from solopreneur to manager, delegating some of your responsibilities to an assistant is an invaluable solution.

When hiring an in-house assistant, the undertaking could get costly as it involves more than just remuneration. You will likely need to provide benefits, a working space, 401k matching, etc. – this is why utilizing virtual assistants is a more cost-effective solution.

There are several benefits in hiring virtual assistants:

The most important benefit of hiring a virtual assistant is time. By delegating duties like record keeping, cold calling clients, scheduling, etc. to a virtual assistant, you will have more time on your hands to focus on your bigger business goals. Your priorities will shift to handling larger scale responsibilities and focusing on the growth of your business, rather than the administrative tasks. You may even get to carve out a little personal time!

As a new business owner, it’s expected that your work doesn’t stop at 5 p.m. Launching a new business is time consuming. Having virtual assistants can give you some time back in your day to grab lunch with potential clients and friends and allow you to spend more time with your kids or pets.

With plenty of advantages to hiring virtual assistants, there are a few things to consider before finally hiring one. Here are some tips to guide you through the process:

Be Thorough with the Job Description

When you approach agencies that provide BPO solutions, you have to be specific in your expectations for a virtual assistant. This can include:

The number of hours per week you want the assistant to work

A general explanation of the tasks they will be responsible for

Skills you want the virtual assistant to possess

Work values you expect them to demonstrate

Skills & Qualifications

Virtual assistants possess a wide range of skills and are differently qualified, depending on their niche. As expected, an assistant to a Chief Technology Official will require more technical skills pertaining to IT compared to one assisting a marketing manager.

In addition to basic qualifications, the following skills are an important asset of any great virtual assistant:

There are soft skills virtual assistants should possess as well. These all contribute to developing effective and efficient operational methods. These include:

  • Transparency
  • Reliability
  • Meticulousness
  • Efficiency
  • Resourcefulness
  • Time management
  • The ability to multitask
  • Shows initiative
Look Beyond the Resume

These skills and qualifications are pre-requisites that prove a virtual assistants’ eligibility for the position. When you request interviews through a vendor, look for cues that indicate a match with your personality.

You will be working very closely with your virtual assistant. It’s imperative that you not only get along with them but that your hire is quick to get up to speed. Conversing with them will give you a clearer picture of whether you will be able to connect with your virtual assistant.

Have Realistic Expectations

When you are hiring virtual assistants, you might have a preconceived notion that the first choice will always hit the mark and deliver exactly what you were looking for and beyond. However, it’s you have to set realistic expectations as the adjustment period is the same on both ends.

Virtual assistants only have video conferences and virtual communication channels to get to know who they are working for. They will require some time to understand your standards, your method of running the business, and your expectations from them.

This is where you will also have to put in a little time to train them. Once they get the hang of things, you can get on the same page. You need to consider it an ongoing relationship, which will need consistent, productive communication.

Choose a Reliable Vendor

When searching for virtual assistants, do your homework on the vendor they come through. Rocket Station sets high standards when it comes to their virtual staffing solutions.

From clerical skills and basics qualifications to soft skills and aptitude for the role, they pay attention to small details when finding a match for you. The care that they put into their filtering process will make hiring the right virtual assistant for you easier.

We understand that your needs for a virtual assistant require careful consideration. With over a decade of experience under our belt, we can help you during your transition into becoming a true business owner. Give us a call today or schedule a meeting to see how we can help your hunt for a virtual assistant.

7 Tasks you can Outsource with Virtual Employees

7 Common Tasks you can Outsource with Virtual Employees

Now, more than ever, companies and organizations are utilizing virtual employees as they make the shift towards primarily work-froma-home environments. With the onset of the COVID-19 pandemic, the days of hiring talent within a certain radius of your organizations physical location are gone. For startups and young companies, outsourcing is a key component as it helps entrepreneurs to keep their focus on business expansion and takes away the hassle of hiring multiple people for business operations.

There are hundreds of tasks that can be outsourced. Outsourcing can bring relief on financial strain and free up crucial business hours. Below is a list of common tasks that companies can outsource to virtual employees.

Accounting or Bookkeeping: Keeping track of bills, invoices, and purchase orders is a time-consuming task, which is why many small business owners outsource their bookkeeping process to have better control over their finances. Rocket Station virtual bookkeepers can integrate with your existing accounting software to provide seamless solutions for your industry.

Lead Generation: The first step towards business expansion is having a robust sales team that can generate impressive leads. By outsourcing lead generation to virtual employees, you can easily get access to qualified leads that are in the purchase stage of the funnel. A successful virtual sales team will continue to nurture your leads through multiple communication channels – giving you more time to focus on other tasks.

Customer Care Services: By hiring the right virtual customer service team, you can expect professional, high-quality customer service throughout the lifetime of your customers journey. Customer care services are available via email, web, text message, social media, and more. With several touchpoints in the communication pipeline, it is crucial for your employees to have strong skills beyond those of traditional telephone support agents. By outsourcing customer service representatives, you can save overhead in office space and employee costs while retaining the professionalism required to fulfil the promises your brand makes to its customers.

Marketing: Marketing your brand links your values, personality and identity with communications to potential customers. Outsourced marketing efforts should seamlessly integrate with your existing teams and provide process documentation to bridge any disconnect in reaching your target audience.

Social Media Management: Hiring a skilled person who can manage social media accounts like Facebook, Twitter, Pinterest and Instagram are crucial to the success of any organization. It is also very easy to manage a social media account remotely. But outsourcing social media management, you can ensure a cohesive strategy across each of your social profiles, further validating your branding efforts.

Executive Assistant Services: Virtual executive assistants are highly skilled professionals that support the senior management personnel in their administrative jobs with tasks ranging from handling client accounts and clerical functions to managing schedules. Virtual assistants can also carry out some critical tasks like market research, drafting important documents, and creating promotional strategies. By outsourcing tasks to a VA, you can focus more time on the profit-generating aspects of your business.

Real-Estate Virtual Assistants: A real estate business requires a skilled person to manage multiple tasks like online marketing activities of properties, scheduling meetings with clients, managing contracts for cleaning and repair, creating leads and closely coordinating with other departments. A real estate virtual assistant needs to efficiently manage multiple properties and should be excellent at data entry.

There are many other functions that can be outsourced to virtual employees to save resources, depending upon the size and scale of your organization. While there are many companies that offer business process outsourcing solutions, Rocket Station’s team of experts can create a custom solution for your needs.

Building Virtual Teams – The New Normal. Robert Nickell Describes His Experience

Building Virtual Teams - The New Normal. Robert Nickell Describes His Experience

When I started my entrepreneurial journey, I had a really hard time at the beginning building virtual teams, building culture, and being a great leader in my organization. There was so much to do in the day today I was so focused on outcomes and implementation, that driving culture and building the correct team was something I struggled with every single day.

Remote teams and virtual management is really not anything new. The military is probably the most complex organization that I can think of using remote teams and virtual teams all over the world to accomplish large missions on a scale that’s hard to even really imagine. Americans historically were a work from home labor force – cobblers, weavers, bakers, and blacksmiths all worked out of their homes. The Industrial Revolution pulled people from their homes into the factories for the first time. We didn’t even really build office buildings until we had public transportation and the advent of electricity.

When we think of words like telecommuting, it feels like a relatively recent phenomenon but telecommuting goes back in 1973 when a NASA scientist Jack Nelius coined the term. Virtual management of remote teams is really nothing new – the only thing that is new is that billions of people are forced to figure out this new normal, seemingly overnight.

Today at Rocket Station, we are business as usual. Not because we had to make any changes, but because we have been efficiently operating virtually since 2013. What’s really rewarding is that we get to do so much more than just find amazing team members for our client partners – We get to help people become amazing leaders and build an amazing culture within their organizations. Obviously, I’m going to assume you have a team full of rock stars. If you don’t have amazing people in your organization you don’t have a chance. But once you have amazing people, now it’s time to create a process around Leadership, Management, and building an amazing culture within your organization.

Management, leadership, and culture – it all comes down to a process. I am going to give you some tips and some of our secrets. My name is Robert Nickell – CEO and Founder of Rocket Station, and I am excited to show you how easy it is to start building virtual teams and amazing you can be at virtual management leadership.

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